1. Promote the aesthetic character of the City and its neighborhoods.

2. Encourage the use of native plant species by their retention or use in landscape design.

3. Encourage the use of a diversity of plant species that promote native wildlife habitat.

4. Reduce erosion and storm water runoff.

5. Encourage water use efficiency through water conservation techniques and efficient irrigation design standards.

6. Promote proper plant selection and continuous maintenance so that plant materials flourish.

7. Reduce visual impacts of uses and impervious surfaces by screening.