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To the extent permitted by applicable law, any application for a new franchise shall include an application fee, based on amounts established by city council resolution, to cover the cost of all direct and indirect administrative expenses and staff efforts, including consultants and attorneys necessary to adequately analyze the application. In addition, the applicant shall reimburse the City for all out-of-pocket processing costs, which shall include, but not be limited to, costs of publications of notices, development and publication of relevant franchise agreements and other agreements. The City may require a deposit to be paid by the applicant in an amount determined by the franchise manager to cover estimated costs of the application. No payment of said processing fees shall be offset against any franchise or other fees payable to city during the term of the franchise. (Ord. 2546 § 2 (part), 2010: Ord. 2174 § 1 (part), 2003).