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This section establishes additional provisions that apply to an application for an initial franchise. Any person may apply for an initial franchise by submitting an application therefor on that person’s own initiative, or in response to a request for proposals issued by city. If the City receives an unsolicited application, it may choose to issue a request for additional proposals, and require the applicant to amend its proposal to respond thereto. The City may conduct such investigations as are necessary to act on an application. (Ord. 2546 § 2 (part), 2010: Ord. 2174 § 1 (part), 2003).